The Facebook Inc. website is displayed on an Apple Inc. iPhone in this arranged photograph taken in the Brooklyn borough of New York, U.S., on Monday, April 22, 2019. As Facebook Inc. prepares to report first-quarter results Wednesday, analysts are confident that the social-media company has moved past negative headlines that dogged the stock throughout the second half of 2018 and is positioned to monetize its massive user base in new ways. Photographer: Gabby Jones/Bloomberg
Facebook Inc banned apps from running personality quizzes of the kind that spurred the Cambridge Analytica data-sharing scandal in an attempt to strengthen the social media platform’s privacy and security.
“Apps with minimal utility, such as personality quizzes, may not be permitted on the platform,” Facebook’s Eddie O’Neil said April 25 in a blog post. In the future, apps will also be forbidden from asking for data that doesn’t directly “enrich the in-app user experience”, he said in the post.
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