Overall, Vevo now sees 75% of its traffic coming from algorithmic curation, which includes personalized home pages, watch next suggestions and algorithmically curated playlists.
LOS ANGELES: Apparently, people really do judge a book by its cover. Or at least they do it with music videos, according to new data that Vevo exclusively shared with Variety this month.
The major label-owned music video platform has been on a quest to optimise the preview thumbnails it is using on YouTube, and seen double-digit improvements in engagement as a result. That’s especially true for videos released years ago, which otherwise would have been poised to slowly fade away in YouTube’s ever-expanding catalogue.
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