YouTube is developing choose-your-own-adventure programmes

FILE PHOTO: Silhouettes of mobile device users are seen next to a screen projection of Youtube logo in this picture illustration taken March 28, 2018. REUTERS/Dado Ruvic/File Photo

YouTube is developing choose-your-own-adventure-style shows, exploring a new storytelling format that could increase viewers and ad sales for the world’s largest video website. 

An new unit will develop interactive programming and live specials under Ben Relles, who had been overseeing unscripted programmes, the Google-owned company said April 9. Relles, who has worked at YouTube for eight years, just started in the role and is still exploring the best ways for YouTube viewers to participate in stories.