Dynamic emails will allow users to interact and take action within the email without being brought to an external site. — Google
Google has brought their Accelerated Mobile Pages (AMP) technology to Gmail, with emails making use of AMP acting as miniature webpages that users can interact with.
Called dynamic emails, recipients can perform actions like RSVP to an event, fill out questionnaires, browse catalogues, and respond to comments from within the email instead of bringing them to an external website to perform those actions. Dynamic emails will also be able to provide up-to-date information and news via a single email, said Google.
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