Twitter rolls out Snapchat-like camera feature, experimental app


  • TECH
  • Thursday, 14 Mar 2019

The Twitter Inc. logo is displayed on an Apple Inc. iPhone in this arranged photograph taken in the Brooklyn Borough of New York, U.S., on Monday, April 23, 2018. Twitter Inc. is scheduled to release earnings figure on April 25. Photographer: Alex Flynn/Bloomberg

Twitter Inc is rolling out a Snapchat-like camera feature that lets users post videos or photos in a swipe, as the social-media company experiments with changes and new products to persuade more people to join the service. 

Bloomberg reported more than a year ago that Twitter was developing the feature with a working demo version. The update allows users to more easily access the service’s existing camera, encouraging them to show nearby events in real time, whether its breaking news, a sporting game, or a festival. It also simplifies the current cumbersome process of sharing videos or photos on the text-dominated platform. 

It’s “designed to make it easier to capture what you see happening, and get it to the people who want to see and talk about it,” Keith Coleman, Twitter’s vice president of product, wrote in a tweet introducing the camera. 

Twitter has a history of being slow to change its product, scrapping ideas for fear of alienating its hardcore users and debating new wrinkles over long periods of time, in contrast with its larger rival, Facebook Inc, which hasn’t been afraid to make drastic changes to its social network. 

Recently, Twitter has increased the pace of new product introductions. Earlier this week, it opened access to its prototype app, called twttr, which the company is using to test new ideas and get feedback, marking the first time Twitter has provided early explorations of product features to the public. Users must apply for access to the app. 

The prototype app reflects the company’s efforts to make Twitter feel more like a chat service, with fluid conversations. The replies to tweets have a rounded shape and indentations to organize and make it easier to follow conversations. The prototype hides engagement metrics on replies for likes and retweets behind a tap. The app will continue to evolve, and the features tested may never be developed, Twitter said. – Bloomberg

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
   

Did you find this article insightful?

Yes
No

Next In Tech News

Samsung Galaxy Buds Pro: All set to make waves
The school leader getting New Mexico’s tribes online
Sharing ‘deepfake’ porn images should be a crime, says British law body
Electronic Arts cancels ‘Gaia’ game after years in development
Factbox: Keeping fintech in Britain fit after Brexit
Britain sets out blueprint to keep fintech 'crown' after Brexit
Former Kuaishou executive arrested for alleged corruption amid anti-bribery pressure on China’s Big Tech
Facebook launches PR campaign to defend targeted ads in spat with Apple
Facebook switches news back on in Australia, signs content deals
Electronic Arts removes multiplayer mode from Dragon Age game in big pivot

Stories You'll Enjoy


Vouchers