FILE - In this Jan. 12, 2016 file photo, a ride share car displays Lyft and Uber stickers on its front windshield in downtown Los Angeles, Calif. Ride-hailing giants Uber and Lyft have launched subscription plans promising savings for trips to the gym, to work or around town. The ride-hailing companies stand to gain by increasing customer loyalty in a competitive market and securing more predictable revenue at a time when both companies are heading to an initial public offering. (AP Photo/Richard Vogel, File)
NEW YORK: The start of a new year often coincides with a surge in monthly memberships to gyms.
Ride-hailing services are hoping customers will think along the same lines about their transportation needs. Uber and Lyft recently launched subscription plans promising savings for those trips to the gym, to work or around town.
