Despite the slogan that users can upload anything, recent changes in policy suggests that's no longer true.
Tumblr has been allowed back onto the Apple App Store, following its decision to ban pornography from its service.
A check of the App Store showed that the micro blogging app is available again, and is now in the 30th place for the most popular social media tools.
Apple pulled the app last month – though no official reason was given, Tumblr released a statement saying that it failed to filter out pornographic content involving child exploitation.
“Every image uploaded to Tumblr is scanned against an industry database of known child sexual abuse material, and images that are detected never reach the platform. A routine audit discovered content on our platform that had not yet been included in the industry database,” said Tumblr in a response, adding that it immediately removed the offensive content.
It later uploaded the statement to its help centre, saying that the service is committed to helping build a safe online environment for all users and has a zero tolerance policy when it comes to media featuring child sexual exploitation and abuse.
Tumblr also adopted a more stringent approach to adult content, including photos, videos, GIFs and illustrations.
“Examples of exceptions that are still permitted are exposed female-presenting nipples in connection with breast feeding, birth or after-birth moments, and health-related situations, such as post-mastectomy or gender confirmation surgery. Written content such as erotica, nudity related to political or newsworthy speech, and nudity found in art, such as sculptures and illustrations, are also stuff that can be freely posted,” it says.
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