Crypto founders show true love for their startups with tattoos of company logos

The commitments to tattoo are happening against the backdrop of a prolonged bear market in cryptocurrencies.

How can entrepreneurs show true love for their own startup when the relationship gets tough? With a tattoo of the company logo, of course – and some of the biggest names in the cryptocurrency world are doing just that.

Zhao Changpeng, founder of Binance, one of the world’s biggest digital-asset exchanges, has had the company logo tattooed on his right forearm, the Chinese Canadian entrepreneur revealed in a Medium post published last week.