LOS ANGELES: According to the founder of artificial intelligence outfit ScriptBook, Sony Pictures could have saved a fortune from 2015 to 2017 by using the company’s algorithms instead of human beings to reject or greenlight movies.
In a presentation at the Karlovy Vary International Film Festival, ScriptBook founder Nadira Azermai said that by analysing screenplays, ScriptBook retroactively identified as box-office failures 22 out of the 32 Sony movies that lost money in that period, during which Sony released a total of 62 movies.
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