Thanapol Mongta/Dreamstime Apple Music is growing its American subscriber base at a faster rate than Sweden-based Spotify and may usurp Spotify as the most popular music streaming service as soon as this summer, the Wall Street Journal reports. (Thanapol Mongta/Dreamstime)
Apple Inc's streaming music service now has 38 million paid subscribers, up from 36 million in February, the company said on March 12.
Apple is locked in race for subscribers with Amazon.com Inc, Alphabet Inc's Google and others as streaming music becomes the dominant form of paid music consumption. Apple's number compares to 71 million premium subscribers at the end of 2017 at industry leader Spotify, which plans to list shares in the coming weeks on the New York Stock Exchange under the ticker symbol SPOT.
