FILE PHOTO: An iPhone X is seen on a large video screen in the new Apple Visitor Center in Cupertino, California, U.S., November 17, 2017. REUTERS/Elijah Nouvelage/File Photo
Apple Inc hired a team from consulting firm Silicon Valley Data Science, adding experts to help the iPhone maker ramp up efforts to use data to improve its products.
Founded in 2013, the Mountain View, California-based startup provided data analysis to larger companies to improve their forecasts, operational efficiency, and customer relationships, according to the firm’s website. An Apple spokesman acknowledged a few dozen employees from Silicon Valley Data Science joined the company.
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