Google narrows search gap with Amazon, retailers left in dust


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  • Wednesday, 20 Dec 2017

A branded picture frame hangs on a wall inside Amazon's Black Friday pop-up space in London, Britain, November 21, 2017. REUTERS/Toby Melville

Amazon.com Inc remains the top online destination for US shoppers seeking products, but Alphabet Inc’s Google and other search engines narrowed the gap over the past year. 

About 49% of online shoppers visit Amazon first when searching for products, down from 55% in 2016, according to a consumer survey from San Francisco research firm Survata. 

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