Google narrows search gap with Amazon, retailers left in dust

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  • Wednesday, 20 Dec 2017

A branded picture frame hangs on a wall inside Amazon's Black Friday pop-up space in London, Britain, November 21, 2017. REUTERS/Toby Melville Inc remains the top online destination for US shoppers seeking products, but Alphabet Inc’s Google and other search engines narrowed the gap over the past year. 

About 49% of online shoppers visit Amazon first when searching for products, down from 55% in 2016, according to a consumer survey from San Francisco research firm Survata. 

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