A customer shops as bottles of Coca-Cola Co. brand soda sit on display for sale inside of a Ralphs Grocery Co. in Los Angeles, California, U.S., on Friday, Oct. 20, 2017. Coca-Cola Co. is scheduled to release earnings figures on October 25. Photographer: Christopher Lee/Bloomberg
Coca-Cola Co, facing a world where consumers fill up Amazon baskets instead of grocery carts, is trying to raise its tech game.
The 131-year-old beverage company is taking its understanding of driving real-life traffic to the world of e-commerce. That includes upping the appearance of its “digital shelf,” integrating with voice products like Amazon’s Echo, and adding impulse buy opportunities to click-and-collect pickup lockers.
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