Snap Inc's Snapchat on Tuesday introduced "context cards", a new feature that will allow users to book an Uber ride or reserve a seat at a restaurant without leaving the messaging app.
The new feature is aimed at increasing the time a user spends on the app by providing contextual location-based search, potentially helping the company to get more advertising dollars.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!