The new Amazon.com Inc. Echo Show device sits on display during the company's product reveal launch event in downtown Seattle, Washington, U.S., on Wednesday, Sept. 27, 2017. Amazon unveiled a smaller, cheaper version of its popular Alexa-powered Echo speaker that the e-commerce giant said has better sound. Photographer: Daniel Berman/Bloomberg
In case it wasn't obvious before Sept 27, Amazon.com Inc has leapfrogged the smartphone to go after the next era of computing. The company never could have done this if it hadn't been steamrolled in smartphones first.
The way-more-than-a-retailer unveiled several new or revamped versions of its Echo voice-activated home speakers, including one that serves as a digital alarm clock, and it cut the price of its flagship gadget to US$100 (RM422) from US$180 (RM760). All these devices are Trojan horses rolling Alexa, the voice-commanded brain of the Echo devices, into your home.
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