Snap ups its game with sports, weather data

Snapchat is adding game scores and verified weather information as filters. (Kristoffer Tripplaar/Sipa USA/TNS)

LOS ANGELES: Snapchat isn't a resource many turn to for weather and sports scores, but it's spending increasing amounts of money on licensing deals to give users such information. 

For Snapchat, the intention isn't so much about helping people figure out how to dress that day or how their favourite team is doing. Rather, Snapchat's aim is more interpersonal: It's loading up on real-time data from third parties so people can provide more context about their lives to friends.