Hope meets (virtual) reality as HTC seeks a suitor: opinion

  • TECH
  • Friday, 25 Aug 2017

HTC Corp is exploring its options, Bloomberg News reported Aug 24. That's exactly what the former smartphone high flyer should be doing. 

An adviser has been engaged and the Taiwan manufacturer is considering bringing in a strategic investor. 

A full or partial sale of HTC's Vive virtual-reality business has been discussed internally for a year or so, and I remember rumors last summer that a spinoff was imminent. 

Possible buyer of Vive unit: Google 

The question then, and now, is who would want to buy it, and for how much? A Chinese company seemed, a year ago, to be the obvious candidate. The term B.A.T. had been bandied around for a while – referring to Baidu Inc, Alibaba Group Holding Ltd and Tencent Holdings Ltd – with sources telling me the last two names were distinct possibilities. I couldn't pin down which of the two HTC was talking with, if either. 

A year later, the idea of a Chinese buyer seems to have cooled, though I suspect HTC's advisers still hold out hope – if for no better reason than to ignite FOMO among any real contenders. 

That brings the discussion back to Silicon Valley, where HTC chairwoman Cher Wang spends a lot of her time. Six years after ponying up US$12.5bil (RM53.43bil) to buy Motorola Mobility, it looks like Google – its parent has since been renamed Alphabet Inc – could be flirting with the idea of buying the Vive business, according to Bloomberg News. 

Google dumped Motorola less than three years after buying it, suggesting that its commitment to hardware perhaps wasn't so strong after all. Having said that, acquiring Vive may not be ridiculous, because the release of its Pixel phone shows that Google may finally care about doing devices well. 

Breaking with its previous approach, Google designed and built that phone from scratch – handing over final assembly to an outside partner, which happens to be HTC. The result is a wonderful handset, though ironically it's beset with supply constraints. If Google is willing to take the same approach to VR hardware, then at the right price, a purchase of Vive could help the search engine company join rivals Facebook Inc and Apple Inc in this space. 

Given HTC's current market cap of NT$57bil (RM8.05bil), the fact that phones are still the bulk of revenue (and assets), and Vive remains an unproven business, Google shouldn't pay a dime above US$1bil (RM4.29bil). Yes, I know Facebook paid US$2.3bil (RM9.83bil) for Oculus, but it also paid US$19bil (RM81.21bil) for Whatsapp. Enough said. 

Where such a sale would leave HTC, and its shareholders, is a bigger question. As it exists now, HTC can be thought of in two parts: No hope (phones) and bright future (VR). 

The longer HTC's string of losses – nine quarters and counting – the more important it is that the VR business delivers on Wang's promise of renewed growth. I've previously argued that a merger with HMD Global Oyj, the new owner of the Nokia brand, makes sense. That probably won't happen, and it's unlikely anyone will want to buy the phone business on its own. 

If HTC does sell off Vive, it loses that bright future. What remains to hope for? — Bloomberg

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3

Did you find this article insightful?


Across the site