The augmented reality YouCam Makeup app
L'Oréal and Perfect Corp's YouCam Makeup app are expanding their collaboration so that beauty consumers worldwide will be able to virtually try out shades from the company's brands.
After inaugurating the YouCam partnership with L'Oréal Paris and Yves Saint Laurent in Japan and developing a special showcase of beauty looks during the Cannes Film Festival for beauty fans in the US, India, Mexico and Russia, now hundreds of millions more beauty lovers will have the opportunity to virtually experience makeup collections from the beauty giant, learn about the products, and shop through the app or instore.
