Night time is not for sleeping anymore, well at least not for Malaysians who love to watch movies and TV series online.
Netflix records peak streaming hour as late as 10pm in Malaysia, Singapore and South Korea, and its findings show that viewers are changing the nature of TV.
Viewers are programming their own day – choosing which characters they wake up with, who they have lunch and dinner with, or who they go to bed with … figuratively speaking.
“For years, our lives had to fit around television, now it’s the other way around,” said Netflix Original Content vice-president Cindy Holland.
“We’ve given consumers control and it’s interesting to see the behaviours that emerge when viewers aren’t stuck to a schedule. And even more so to see that these patterns are replicated the world over.”
Adulting is not easy hence perhaps that’s why most viewers prefer to watch comedies in the morning before they spend the rest of the day dealing with traffic or annoying people.
Netflix states that around 7am, comedy sees a 34% increase in viewership worldwide as audiences balance out the morning news with Unbreakable Kimmy Schmidt, Fuller House and Jane The Virgin.
In India, the workers kick off the daily grind with Suits and Orange Is The New Black. Compared to the rest of the world, India is 82% more likely to stream at 9am.
And when lunch time rolls around, across the world, drama accounts for 47% of global viewing between noon and 2pm – an increase of 5% compared to the rest of the day.
Apparently titles like Narcos, House Of Cards and Sherlock make better lunch partners than actual people, and Brazilians comprise 25% of the viewing numbers with their lunch choices of 3% and The Vampire Diaries.
Thrillers like Breaking Bad and Stranger Things are what most people view in the evening, with this genre seeing an increase of 27% in global viewing at 9pm. However, when bedtime comes, most viewers prefer to end the day on a light note with Grace And Frankie and Bojack Horseman.
Night owls make up 15% of global streaming between midnight and 6am, and it even rises to 21% in Japan and South Korea. And before your mind goes there, no, they are not watching what you think they are watching.
These all-nighters watch documentaries, *yawn*, which sees a 24% increase in watching during this time.
Well, perhaps Chef’s Table, Making A Murderer and Planet Earth are really interesting documentaries that make one stay up all night, or maybe they are the sleep inducers no one told us about ...