Candy Crush maker banned from gathering staff ethnic data


  • TECH
  • Friday, 19 May 2017

SMASH HIT: Mobile game maker King Digital Entertainment Plc priced its initial public offering on Tuesday at the mid-point of its expected range, valuing the Candy Crush Saga maker at about US$7.1bil (RM23.43bil) despite questions about whether it can replicate the success of its smartphone smash-hit. — ©AFP/Relaxnews 2014

STOCKHOLM: Sweden’s data protection agency banned King, the gaming company that owns Candy Crush, from collecting statistics on the ethnic backgrounds and sexual orientation of employees, even when used for promoting diversity. 

The company defended its practice, saying it did not intend to discriminate against anyone and that employees were free to decide whether or not to provide the information to their employer, the agency said. 

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