A new class of startups has emerged peddling diversity-focused services. It's unclear to what extent these new technologies can solve Silicon Valley's diversity problem, but they're tapping into a potentially lucrative market. (Rawpixelimages/Dreamstime/TNS)
SAN JOSE, California: It's one of the tech industry's biggest embarrassments. But for a handful of startups, Silicon Valley's lack of diversity is also a money-making machine.
Capitalising on the pressure Bay Area tech companies face to hire and promote more women and people of colour, a new class of startups has emerged peddling diversity-focused services. Some offer recruitment tools intended to find job candidates outside the pool of white male applicants tech companies usually turn to, or they sell software that helps companies analyse their diversity metrics and determine where they need to improve.
