SPHERES OF INFLUENCE: Swedish videogame commentator Felix Kjellberg, aka PewDiePie, is YouTube's biggest star in terms of subscribers.
In December, Felix Kjellberg threatened to take his star power off YouTube.
Turns out, it was a ruse. The Swede behind the PewDiePie character admitted in a video that he was trying to boost his YouTube fan numbers to more than 50 million. Irreverence like this has turned him into the biggest celebrity on YouTube and helped the Google site become the world’s largest online video service.
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