A Macy's team member tests out Macy's On Call, a new mobile web tool powered by IBM Watson and Satisfi. ©PRNewsFoto/IBM
NEW YORK: Want a coffee while you shop? A glass of wine? Those are just few of the gimmicks being rolled out by retailers as they fight to boost store traffic – and ensure their survival in the Amazon era.
Stores are testing artificial intelligence programs to guide shoppers through their aisles, and swipe-right, swipe-left games, that borrow from dating apps to offer them personalised pickings.
