A lot at stake: For India's Flipkart and Snapdeal, strong sales during India's equivalent of the US Black Friday sales could give both companies some leverage in their current push for investment.
MUMBAI/BENGALURU: Even before he was appointed to run India's biggest e-commerce company, Kalyan Krishnamurthy had signalled a change: as head of sales at Flipkart he focused on profitable "big ticket" items, a shift away from the industry's fixation on growth at all costs.
That helped turn around the group's revenues after a series of valuation writedowns, and secured the top job for the veteran of Flipkart's largest investor, Tiger Global, in a management shakeup this week.
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