Starting them young: A filepic of the Kindle Fire. The smartphone and tablet app Amazon Rapids seems especially designed to get children hooked on Amazon, or at least much more familiar with the brand.
Actual books may be making a comeback, but even Amazon, a new-found believer in the resurgence of the offline book-selling business, knows that kids these days don't want print products. Rather, they're glued to digital devices.
That, in part, explains the e-commerce giant's release of a new mobile app called Amazon Rapids, which reinvents the concept of reading for today's digitally connected youth, and is specifically geared for children ages seven through 12.
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