A Macy's team member tests out Macy's On Call, a new mobile web tool powered by IBM Watson and Satisfi. ©PRNewsFoto/IBM
US department store Macy's has tapped artificial intelligence to help shoppers navigate stores.
Starting July 20, 2016, the retailer is introducing its new shopping assistant in the form of a pilot programme called "Macy's On Call" – a website that can be accessed on a mobile browser and provides shoppers with answers to basic questions, WWD reported.
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