Luxury brands struggle to attract Internet generation


  • TECH
  • Tuesday, 31 May 2016

A woman sits in front of a Burberry shop in Rome, Italy March 24, 2016. REUTERS/Tony Gentile/File Photo GLOBAL BUSINESS WEEK AHEAD PACKAGE - SEARCH 'BUSINESS WEEK AHEAD MAY 16' FOR ALL IMAGES

SAN FRANCISCO: Seducing hyper-connected "Millennials" poses an increasing challenge for luxury brands, which find their markets slowing as young, sceptical consumers force them to rethink strategies. 

Goldman Sachs estimates that 92 million Americans are in the Millennial generation – born between the early 1980s and the 2000s – surpassing the famed cohort of postwar Baby Boomers who are now approaching a geriatric phase. 

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