Online opportunity: Tata Group developed its Tata Cliq website to be a marketplace for in-house and partner companies to sell apparel and electronics. — Reuters
MUMBAI: India's biggest conglomerate Tata Group launched an e-commerce venture on May 27, as it seeks to cash in on rising purchasing power in a market dominated by deep-pocketed international retailers and startups backed by global tech investors.
The group said it developed its Tata Cliq website over a year-and-a-half at a cost of "several hundred million dollars" to be a marketplace for in-house and partner companies to sell apparel and electronics.
