A person holds an electronic MarkTen cigarette as seen in this photo illustration shot in Washington March 17, 2015. Picture taken March 17, 2015. REUTERS/Gary Cameron
While many forms of e-cigarette advertising increase the odds that teens will try the devices, a new US study suggests that this generation of digital natives is most enticed by promotions they see online.
Big US tobacco companies are all developing e-cigarettes. The battery-powered gadgets feature a glowing tip and a heating element that turns liquid nicotine and other flavourings into a cloud of vapour that users inhale.
