U Mobile subscribers can now drive around with the navigation app Waze without using up their data.
The telco has partnered with Waze to offer the free data promo until Dec 31.
U Mobile chief marketing officer Jasmine Lee said that the partnership is fitting as Waze is one of the most widely used apps by U Mobile customers.
“Our customers will be encouraged to play a more active role in updating traffic situations in Malaysia via Waze as their data quota will not be utilised,” she said.
According to Waze head of Malaysia sales Edward Ling, the company has more than two million monthly active users in Kuala Lumpur, driving nearly 263 million kilometres every month.
“U Mobile’s free data partnership entices more drivers to join the Waze community to outsmart traffic together, whether on a daily commute or around major traffic events like Hari Raya and Chinese New Year,” he said.