KUALA LUMPUR: MyTeksi, known as GrabTaxi regionally, has embarked on a major rebranding exercise and will be now be known simply as Grab.
In an announcement made today, the Malaysian company headquartered in Singapore said that the move will see the new brand encompass all the company services – GrabTaxi (taxis), GrabCar (private cars), GrabBike (motorcycle taxis), GrabHitch (social carpooling) and GrabExpress (last mile delivery) – under one umbrella.
The rebranding also saw the introduction of a new brand identity, a Grab logo in green.
According to the company, the logo was designed with freedom at its core with dual lines inspired by roadways, representing an endless road of possibilities.
It also says that the existing MyTeksi and GrabTaxi apps will be merged into a new app and will be rolling out now to users.
The app can also be downloaded on Google Play and Apple App Store.
Founded in 2012, the company is now the largest transport service provider in South-East Asia with over 200,000 drivers and 11 million mobile download for its app.
"We've grown over the years – and we're now much more than a taxi app. This new brand is an important evolution that represents our goal to outserve our customers,” said Grab group chief executive officer and co-founder Anthony Tan.
“Grab aims to make transportation accessible to everyone in South-East Asia. We have something for everyone and are committed to delivering the best possible user experience,” said Tan.
This month, the company also announced that it has opened an engineering centre in Seattle which will complement its existing research facility in Singapore and Beijing.