Fashion goes high tech: Burberry is the first global brand to launch a dedicated channel on Apple Music.
UK fashion house Burberry has launched on Apple TV.
The brand will be livestreaming its upcoming menswear show on its new app for Apple TV as part of London Collections Men. It will be the first luxury brand to broadcast a fashion show live on the platform.
The app offers access to a collection of Burberry Acoustic films from emerging British musicians, highlights from the brand's previous runway shows and beauty tutorials. Additional live moments and exclusive content will be added throughout the year.
In September 2015, Burberry became the first global brand to launch a dedicated channel on Apple Music.
The Burberry Menswear show will broadcast live on Apple TV from 1PM (GMT) on Jan 11. — AFP Relaxnews
