KUALA LUMPUR: MDeC and Google have collaborated to offer the Made for YouTube programme to help nurture and highlight local content creators.
By providing support in the form of production facilities, development funding, dedicated manpower, growth strategies and advice from both Google and MDeC, the programme is intended to encourage Malaysians to move from consumption to content creation.
Soft launched a year ago, the first round of participants were made up of 20 MSC companies and native YouTubers which were handpicked by MDeC and Google.
This includes Les' Copaque which, since becoming a YouTube partner in 2012, has grown its channel to more than 500,000 subscribers with over 400 million total views, making it fourth in YouTube rankings for most subscribers in Malaysia.
Of the native YouTubers, The Grim Film is one of the success stories, which now has over 100,000 subscribers with nearly 9million total views.
According to Jared Lee, founder of The Grim Film, attending workshops under the programme has taught him a lot about how to grow the channel, especially in terms of consistency.
Lee also hopes pitch a personal passion project to MDeC under the programme, in the hopes of obtaining funding for it.
Sinan Ismail, co-founder and director of DD Animation Studio Sdn Bhd, the creators of Didi and Friends, the programme has helped him by showing him how to effectively use tools like Analytics and such to grow their channel.
Didi and Friends is an extremely popular YouTube channel that creates nursery rhymes in Malay for kids and currently has well over 42 million total views with many of their sing-along nursery rhymes getting in access of 3 million views each.
According to Sinan, the company originally pitched their shows to various broadcast companies, with little success.
"Preschool content is not easy to sell to broadcasters so we transitioned from series to songs and from TV to YouTube," he said.
Today, the channel is so popular that the situation is now reversed, with broadcasters now knocking on the company's door to produce content – DD Animation has already partnered with Astro for an upcoming series that will air sometime in 2016.
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