Ignite your digital marketing skills with Google

  • TECH
  • Friday, 03 Jul 2015

FIRED UP: Google Malaysia marketing manager Denise Gamo (fourth from left) and Sajith Sivanandan (centre) with the representatives from the seven universities that are participating in the Ignite programme.

Google Malaysia announced a training-to-internship pilot programme called Google Ignite that focuses on the development of digital marketing skills on Google platforms for final year university students.

The programme, which involves seven universities – Limkokwing University, Inti International University, Multimedia University, Multimedia University, University of Malaya, Universiti Tunku Abdul Rahman, Taylor’s University and Sunway University – kicks off in July and ends in late October.

Google will also place 150 of the highest performing students and graduates with internship positions in some of the largest digital agencies in Malaysia.

Students who don’t secure internships will still be equipped with Google AdWords certification which will make them more desirable to digital agencies and brands, the company said.

According to SME Corp data, there are approximately 700,000 SMEs (small-medium enterprices) in Malaysia, but only a small percentage are taking advantage of online marketing.

“We have data that tells us the number is in fact closer to 1.3 million when we consider the micro and cottage industry SMEs. And with around 21 million Internet users from a population of 30 million, coupled with a smartphone penetration that is well over half of the population, we are a mobile-first, always on and always connected nation”, Sajith added.

“Google Malaysia would love to help move the digital ecosystem forward by helping students jump start their career in digital marketing and at the same time to help grow the pool of digital talent in Malaysia.”

The company is hoping to learn from the pilot programme and make it an annual event, as well as open it to more universities, especially those outside of Kuala Lumpur.  

Throughout the duration of the programme, Google will also provide the universities with online learning resources for self-studying and in-university training on Google AdWords in order to certify students and ensure their eligibility for internship opportunities.
Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3

Did you find this article insightful?


Next In Tech News

Here's what Facebook's oversight board says the company should do
Elon Musk's Cyberpunk approval helps lift video games maker CD Projekt further
Facebook oversight board overrules company on most cases in first test
Cryptocurrency crime drops in 2020 but 'DeFi' breaches rise, study finds
Walmart plans big push to challenge Amazon on advertising
EU tells Google, Facebook and Twitter to extend fake news watch, COVID-19 in focus
German cartel office extends probe of ties between Facebook and Oculus
Biden to reopen online health insurance marketplaces
Saudi Arabia's futuristic city project in talks over cloud computing deal
UK's competition watchdog begins probe into Facebook's Giphy deal

Stories You'll Enjoy