New retail strategy opens with Apple Watch launch


  • TECH
  • Friday, 24 Apr 2015

TAKING A DIFFERENT TACK: Stores have been allowing people to get a look at and touch the new Apple Watch, which is expected to instantly become the market leader.

NEW YORK: Apple Watch is upon us, but don't expect long queues of people waiting to snare a limited supply of the new devices. 

Today is the official launch day for the new smartwatch, but Apple – which opened pre-orders on April 10 – is taking a different approach than it has for the iPhone and iPad, which traditionally draw huge crowds to its retail stores for product launches. 

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