BROWSE AWAY: A new app offers free e-books to users connected to WiFi in public places but if they decide to take it elsewhere they will have to buy the book.
In the quest to bring new readers into the fold, a soon-to-launch app called Rook is to offer free e-books to users in certain public places – but they'll have to pay for the book if they wish to read it elsewhere.
Rook – presented at the London Book Fair this week and launching soon in various locations around London and New York – works with the principle that those given the opportunity to sample are more likely to buy.
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