STRATEGIC ALLIANCE: (l-r) Semon, Biver, Bell and Singleton posing with a Swiss cheese during the announcement of a partnership between TAG Heuer and technology behemoths Google and Intel to develop a connected timepiece that can compete with the new Apple Watch.
BASEL, Switzerland: Luxury Swiss watchmaker TAG Heuer announced it was joining forces with technology behemoths Google and Intel to develop a smartwatch that can compete with the new Apple Watch.
The timepiece, which aims to combine Swiss watchmaking know-how with high-end technology, is expected to hit stores by the end of the year, TAG Heuer chief Jean-Claude Biver told the Baselworld watch fair.
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