Get ready for smarter-looking smart jewellery

  • TECH
  • Wednesday, 11 Feb 2015

TINY BUT FUNCTIONAL: Trellie's new wearable platform is small enough to work without forcing jewellery designers to make their pieces bigger.

Wearable technology component company Trellie has developed a new modular platform that's so small it can be integrated into a piece of jewellery without having to compromise on design. 

The problem with many of the first pieces of ‘smart' jewellery that are finding their way onto the market is that their high-tech innards are dictating design, meaning that pieces are either oversized or worse, are simply ugly rather than being decorative. 

The reason why it has taken Apple so long to bring its first smartwatch to market is because when a piece of technology is being offered as something that's worn, it has to reflect an owner's potential tastes and preferences. 

That's why when it goes on sale in April it will be available in two sizes and in three very different styles, as well as with a host of personalisation touches in terms of bracelets and fasteners. 

The wearable technology sector may be in its infancy, but Trellie has been making sartorially elegant smart objects since 2012 and debuted its first device, a wireless call notifier for women's handbags, in January 2013. 

Two years on, Trellie's new platform — which supports Bluetooth connection and visual notifications plus the capacity to support further features in the future — is also catching the attention of the traditional jewellery market. 

Although the company is not yet prepared to say which company it is, alongside announcing its new technology platform on Monday, it also announced it has signed a partnership with "one of the largest jewellery manufacturers in the world." 

The agreement means that before the end of 2015, brands like Henri Bendel, Vince Camuto and Marc Jacobs could be integrating Trellie's technology into their rings, bracelets, brooches and necklaces. 

Perhaps more innovative than the platform's size is its flexibility. Trellie claims that it has been developed to be removable so that it can be popped out of one piece of jewellery or accessory and inserted into another. 

"Our B2B wearable technology platform enables brands to easily bring wearable tech products to market while engaging customers on their mobile phones and gaining important customer insights," said Claude Aldridge, co-founder and CEO of Trellie. 

"The wearable technology market has evolved and now it's about keeping it simple — no missed calls, texts or meetings. If you want different alerts — social, fitness, safety — you can have them, this time on any piece of jewellery or on your handbag. Now there is a stylish way to focus on being present and being connected at the same time." — AFP/Relaxnews 

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