Apple hops on board Obama programme to wire up schools


  • TECH
  • Tuesday, 28 Oct 2014

A CARING APPLE: The tech giant wants to help wire up schools. The Apple logo is pictured inside the newly opened Omotesando Apple store at a shopping district in Tokyo

Apple Inc plans to dole out US$100mil (RM328mil) in grants to U.S. schools as part of the Obama administration's ConnectED programme, targeting those that lack access to education technology and reliable broadband Internet.

Obama's ConnectED initiative aims to bring stable Internet to 99% of U.S. students by 2017 and direct federal funds to enhance the use of technology in classrooms. Microsoft and Adobe have pledged support to the program in the form of free or discounted software.

Apple will divide the funds between 114 schools in 29 states, chief executive officer Tim Cook said after being inducted into the Alabama Academy of Honor, an organisation that recognizes natives of the state for their achievements.

The iPhone maker has long highlighted the use of Macs and iPads in schools, and the growth opportunities they present. It has partnered with educational publishers such as Pearson and Houghton Mifflin Harcourt, as well as cellular and WiFi networks providers such as AT&T, on school programs.

Apple said it will work with schools where the majority of students are eligible for free or reduced lunches. 92% of the eligible students are also of Hispanic, Black, Native American, Alaskan Native or Asian heritage, it said.

But its push into education has not gone without a hitch. In August, reports surfaced that the Los Angeles schools superintendent had suspended a US$1bil (RM3.28bil) contract with Apple to provide iPads to schools.

Cook also took the opportunity to criticise his home state for its lack of commitment to civil rights, particularly its slow progress to ensure equality for the lesbian, gay, bisexual and transgender community.—Reuters
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