Twitter Inc will allow users to play podcasts, music and other audio clips direct from their timelines, or message feeds, via a new feature designed in partnership with Berlin-based audio-streaming service SoundCloud.
The online messaging service introduced what it called Audio Card, through which users can listen to a variety of content whilst browsing their timelines.
But it's trying to snag more content partners in future, Twitter said in a blogpost.
Twitter didn't say how Audio Card might evolve, except to stress that it offers musicians a chance to post exclusive clips.
"Many more musical artists and creators will be able to share exclusive, in-the-moment audio to millions of listeners on Twitter," the company added.
Twitter's new feature comes after rivals from Apple Inc to Google Inc have jumped into the business of music-streaming, considered the fastest-growing segment of a music market dominated by iTunes.
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