Michelin catches geocaching fever


  • TECH
  • Wednesday, 24 Sep 2014

Tire manufacturer Michelin is celebrating its 125th anniversary by hiding 1,600 tire gauges in the form of its symbolic Michelin Man all around the US, playing host to a contest in which participants will have to find them using their GPS devices. 

Since the world GPS satellite system removed significant restrictions in 2000, making way for improved accuracy, geocaching has become a phenomenon all around the world. 

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