Shoppers may soon receive personalised instant alerts on their smartphones that are triggered by virtual boundaries.
Geographic Information System (GIS) technology company Esri Inc. is touting a solution that will enable retailers to place an invisible perimeter – known as a geo-fence – around a storefront, triggering push notifications to customers’ smartphones when they cross the boundary.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
