Pandora tests advertiser-promoted stations


  • TECH
  • Thursday, 08 May 2014

OAKLAND: Popular Internet radio service Pandora on Wednesday began dabbling with boosting revenue by letting advertisers "promote" stations listeners might like. 

"Promoted Stations" are being woven into suggested listening options for about 10% of Pandora's approximately 76 million monthly users, according to the Oakland, California-based streaming radio star. 

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