SKYROCKETING COSTS: The annual no-holds-barred Christmas holiday slugfest between mobile game developers has a new twist this year: marketing and user-acquisition costs will likely hit an all-time high and surpass any revenue earned over the festive season. — Reuters
SAN FRANCISCO: The annual no-holds-barred Christmas holiday slugfest between mobile game developers has a new twist this year: marketing and user-acquisition costs will likely hit an all-time high and surpass any revenue earned over the festive season.
The cost of getting new users through paid-for click-through ads on mobile phone apps and Facebook is skyrocketing.
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