Asha to Ashes: Microsoft's emerging market conundrum


  • TECH
  • Friday, 06 Sep 2013

SINGAPORE/NEW DELHI: Microsoft Corp's acquisition of Nokia's handset business gives the software behemoth control of its main Windows smartphone partner, but leaves a question mark over the bigger business it has bought: Nokia's cheap and basic phones that still dominate emerging markets like India. 

Microsoft Chief Executive Steve Ballmer has said he sees such phones - of which Nokia shipped more than 50 million last quarter - as an entree to more expensive fare. 

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