Stunning colours: A model posing with Sony
By ZAM KARIM
bytz@thestar.com.my
SONY Electronics has launched two 4K Ultra HDTV models, the 65in and 55in KD-X9004A. Each TV has eight million pixels or four times the resolution of a full HDTV to deliver the most immersive home entertainment experience, said Sony.
The models boast Triluminos display technology to produce rich, authentic colours with subtle tones and hard-to-reproduce natural shades of red and green.
They even use QD Vision’s Colour IQ 1 optical component to achieve a wider colour gamut and provide a far more natural and vivid viewing experience with a heightened sense of depth, claimed the company.
Also, as there are no affordable 4K movies in the market, Sony has introduced “Mastered in 4K” Blu-ray movies which can be played on standard Blu-ray players to get a glimpse of what 4K technology has to offer.
The Amazing Spider-Man, Total Recall (2012), Ghostbusters, Battle: Los Angeles, The Karate Kid (2010), Taxi Driver, Angels & Demons, The Other Guys and Spider-Man (2002) are some of the titles being offered. They have been remastered in 4K but have been down sampled to 2K to fit on a standard Blu-ray disc.
The movies may not offer true 4K content but they have a higher resolution, more detail and have an extended colour space.
The TVs also comes with built-in 4K X-Reality Pro technology to upscale movies on-the-fly. This technology analyses and enhances movies including DVD, Blu-ray and even YouTube videos to enhance them to 4K.
To complete the viewing experience, the TVs use Magnetic Fluid technology to create “damper-less” speaker structures that produce high-fidelity sound while keeping the design slim.
Users can also directly access the Internet from the TV as it comes with built-in WiFi.
A one-touch mirroring feature will also allow them to share content from their smartphone directly on the TV wirelessly.
The 65in and 55in KD-X9004A TVs retail for RM23,999 and RM16,999 respectively.
The Mastered in 4K movies are priced between RM89.90 and RM149.90.
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www.sony.com.my
