The only thing that experts failed to predict was the name - iTunes Radio, not iRadio, which was launched on Monday as the culmination of this year's keynote speech on the opening day of the Apple World Wide Developer Conference.
Offering free music streaming across all iOS devices but also on Windows PCs, Mac notebooks and even the Apple TV set top box, it will be free to all users when it launches later this year as part of the update to iOS, Apple's mobile operating system for iPhones and iPads and will be supported by ads.