Facebook pares ad options, simplifies marketing tools


  • TECH
  • Friday, 07 Jun 2013

KEEP IT SIMPLE: Facebook Inc is eliminating various types of advertisements on its website in an effort to simplify a system that it acknowledged was confusing marketers. - Reuters

SAN FRANCISCO: Facebook Inc is eliminating various types of advertisements on its website in an effort to simplify a system that it acknowledged was confusing marketers.

The world's No. 1 social network, which is seeking to revive revenue growth, will still display ads inside users' newsfeeds and on the right-hand side of its web pages. But it will sharply reduce the options marketers can choose for those so-called ad units.

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