EA’s mobile games publishing division, Chillingo, will spearhead “100% Indie,” so named since Samsung will let independent developers keep 100% of their revenue for six months, versus the usual 30% cut offered by other platforms like Apple Inc.
After the six months, developers give Samsung a 10% revenue cut and keep the rest. The slice to Samsung rises to 20% the following year, with the company taking 30% of revenue only after two years, similar to Apple Inc’s App Store and Google Inc’s Google Play deals.
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