Nikon looks beyond cameras to reinvent itself as tech supplier

Under Umatate's leadership Nikon is returning to its roots of supplying components to other businesses as its position as a market leader of cameras eroded. — Bloomberg

Nikon Corp, known for its cameras and optical equipment, is embarking on a corporate transformation that might make it less of a household name and more of a supplier of components to other businesses.

“Most people think of us as a camera company, but historically when we were founded we supplied parts for other companies,” Chief Executive Officer Toshikazu Umatate said in an interview. Now, the line between business-to-consumer and business-to-business activity "isn’t as clear anymore,” he said.